7 cities.

30 days.

5,000 miles.


One Researcher asks America:

What's in your car?


In the U.S. there are nearly as many cars as there are people.  So, why do Americans love their cars so much and why do we spend so much time in them?  What do we carry in them, and why?  Are the expectations for our cars, or our relationships with changing?


Consumer marketing strategy expert Kelley Styring. author of 2007's In Your Purse:  Archaeology of the American Handbag is going on a road trip this summer to find the answers.


Travel Map


Come along and ride shotgun on our daily blog!


What's in your car?  Don't be shy! 

 Snap the pictures and show us!


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