|
Table of Contents Preface Executive Summary Why Did We Do This Study? What We Found. The Big So What? Estimating the Innovation Opportunity How to Use This Study. Chapter 1:About the Respondents Shopping Habits Chapter 2:About the Purses/Purse Habits Chapter 3:First Purse Singular why women begin carrying a purses Chapter 4:Feminism and Femininity the purse as a link to womanhood Chapter 5:Husbands, Lovers, & Lounge Lizards emotions that drive purse/content Chapter 6:Dog Days the life cycle of the purse Chapter 7:Postcards from the Purse stories that reveal emotional connection Chapter 8:Killing You Softly why your purse is hazardous to your health Chapter 9:Whats in the Purse a list of major categories Chapter 10:Contradictions what they say and whats in the purse Chapter 11:Meet the Purses -- Purse Segments & Types Chapter 12:Delights & Problems likes/dislikes of the purse Chapter 13:Most Important Items in the Purse Chapter 14:Trash, Trash, Trash Chapter 15:Purse Content Detail Chapter 16: Differences by . . . Chapter 17: The Purse as a Catalyst for Innovation Chapter 18: Mythology and the Man Bag Chapter 19: Methodology Explained Chapter 20: About InsightFarm Inc. Surf These Links and Contact Us *Go to Book Store to Order Book *use your browser's Back button to return |
|||