Table of Contents
Why Did We Do This Study?
What We Found.
The Big So What? Estimating the Innovation Opportunity
How to Use This Study.
Chapter 1:About the Respondents Shopping Habits
Chapter 2:About the Purses/Purse Habits
Chapter 3:First Purse Singular why women begin carrying a purses
Chapter 4:Feminism and Femininity the purse as a link to womanhood
Chapter 5:Husbands, Lovers, & Lounge Lizards emotions that drive purse/content
Chapter 6:Dog Days the life cycle of the purse
Chapter 7:Postcards from the Purse stories that reveal emotional connection
Chapter 8:Killing You Softly why your purse is hazardous to your health
Chapter 9:Whats in the Purse a list of major categories
Chapter 10:Contradictions what they say and whats in the purse
Chapter 11:Meet the Purses -- Purse Segments & Types
Chapter 12:Delights & Problems likes/dislikes of the purse
Chapter 13:Most Important Items in the Purse
Chapter 14:Trash, Trash, Trash
Chapter 15:Purse Content Detail
Chapter 16: Differences by . . .
Chapter 17: The Purse as a Catalyst for Innovation
Chapter 18: Mythology and the Man Bag
Chapter 19: Methodology Explained
Chapter 20: About InsightFarm Inc.
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